Since day zero, immersed in the exciting world of fashion, both girls developed an irresistible passion for design and style. Picture two cousins, rendezvousing annually in breathtaking beach destinations, basking in the sun while sipping on cocktails... Little did they know that this shared love would lead them to each carve their own fashion path. 

After years of navigating the challenges of the industry, a lightbulb moment struck: why settle for one fashion empire when they could join forces and create something even more extraordinary? And so, Phoebe Rose London was re-born. This brand encapsulates the essence of women all year round. They believe in slow and high quality fashion that can be worn more than once, versatility is a core value when it comes to designing and creating together.

They craft garments that effortlessly accompany you through every season. Consider it luxury resort wear without the jaw-dropping price tag.

“We're here to transform your beach days into pure euphoria, ensuring you shine from sunrise to sunset and beyond.”

Get ready to be dressed in divine style, from day to night.